At Principal Principles, we deliver high impact and engaging learning customized to What You Need.


By collaborating with school leaders to assess their current state, evaluate their options, and find the smartest and fastest way to propel your school forward.

We offer Leadership Development, WIN Time Implementation, and Organizational Development.


Let's build stronger schools together.

As a school leader, do you struggle to put together the resources you need to build a successful school, one where your staff and students can thrive? I have a feeling your answer is yes. But how do I know? Because I’ve been there.


“Every person has the power to do amazing things, and I want to help you achieve your goals. My leadership strategies will help you become a better leader, exert more influence and confidence, and maximize your efforts to move your school forward.”

— Stephanie McConnell

Which Principal Principles Professional Learning package is the best fit for you?

Package 1: Build a WIN Time with your High-Impact Team

Let's build a WIN Time system collaboratively with your leadership team. Meaningful collaboration is the engine that drives every successful school. I will work with the campus leadership team to develop a WIN Time system at your school with the ultimate goal of helping all students learn at high levels.

Full Day

1 initial 45-60 minute onboarding session

1 in person training


Acquire a toolkit of templates, organizers, and planning tools to implement and sustain a successful launch of WIN Time.


Stephanie McConnell

starting at $6,500

If you are within 75-100 miles, fee is $5000.00

Stephanie will work with campus administration and teachers to implement a High Impact Team for Implementing WIN Time.

Package: Build WIN Time with High Impact Team

School Colors and Logo Branded WIN Time Presentation for Turnaround Training by High Impact Team Members

Package: Build WIN Time with High Impact Team

Templates Provided to Assist with Full Implementation of WIN Time

Data Tracker Template

Package: Build WIN Time with High Impact Team

Templates Provided to Assist with Full Implementation of WIN Time

Master Schedule Template

Package: Build WIN Time with High Impact Team

Templates Provided to Assist with Full Implementation of WIN Time

Assessment Schedule Template

Package: Build WIN Time with High Impact Team

SIGN UP for Build WIN Time with Your High Impact Team

Package 2: Creating a Winning School Year: Leading at a Higher Level

Lead your school to greatness as you create high-performing systems and teams. We will guide and inspire you to reflect on your school systems to help you lead at a higher level. Gain the tools you need to take action, make lasting change, and bring excellence to your school.

Topics include: Change, Leadership Development, Data, Barriers, Commitment and Ownership, and Boosting Morale

Full Day

1 initial 45-60 minute onboarding session

1 in person training


Stephanie McConnell and Morris Lyon


Campus and District Leadership

starting at $8,500

Package 3: Lead Teams that Deliver (Leadership Mentoring and Coaching)

The vision of Lead Teams that Deliver is to bring a high-quality coaching experience to school leaders at any career level. At Principal Principles, we're passionate about helping you and your leaders become more successful in work and in all areas of your life. If you're looking for a coaching partner who cares deeply about you and the success of your leaders, you've come to the right place.


1. Initial 45-minute virtual meeting to establish a connection and collaborate around your needs.


2. With your leadership team, complete a needs assessment.

3. Together we will develop action steps and set goals.


4. Review the action steps and goals.

5. Monitor and adjust or set new goals.


I believe successful schools must have strong and effective leaders. The fundamental purpose is to assist you as you transform your school into a true, high-performing school and to help you improve student achievement and learning. I hope that by sharing our experiences together, we can build a stronger school for your staff and students.


Leaders must demonstrate and communicate values that align with the organization’s mission and vision to support change. An understanding of the organizational culture allows a district to leverage strengths and overcome challenges.


If your staff no longer shares a vision for the district, if turnover is high, and you are lacking direction, you might be in need of a strategic plan. Let us help you get back on track and transform your school.

1 initial 45-60 minute onboarding session

First initial: in-person full day includes needs assessment, surveys, classroom visits, data reviews

Additional days can be virtual or in-person


Stephanie McConnell and Morris Lyon


Campus and District Leadership

Customized pricing depending on your needs.

Read More About Stephanie to see if our Core Values align with what you need.

Don't see the package that you need for your campus?

Contact us about building a plan for your campus needs. After all, our belief is to build services that meet your needs.

Email me at: principalprinciples@gmail.com

How we can help grow strong leaders

Principal Principles believes in the power of strong leaders. I know that leadership development is an investment.

My goal is to help you maximize on that return. Choosing the right partner to lead beside you is an important decision.

Learn More About How We Can Help You

Principal Principles Leadership Consulting is ready to walk you through proven strategies for growing your staff and students and transform your school. We take your desired outcome and couple them with tailored solutions to give you truly personalized results.


About Us

Stephanie McConnell

Founder of Principal Principles LLC

The founder of Principal Principles, Stephanie is the face behind the Principal Principles Blog and the edu-preneur that is obsessed with giving school leaders the tools they need to lead a successful school.

She is currently a school leader in East Texas and co-authored WIN Time: Fearlessly Transforming Your School. This book became a #1 best seller on Amazon the first week it launched! Stephanie also co-authored Morale Magic which is a book filled with ideas and printables you can use to boost your school's morale.

Her campus recently received the National Blue Ribbon Award, which signifies exceptional student performance on state assessments.  


  • 2019 Texas Rural Education Association Principal of the Year  
  • 2015 Renaissance Distinguished Educator  
  • 2014 National Distinguished Principal Finalist awarded by TEPSA
  • 2009 Raise your Hand Texas Harvard Leadership Program  

Morris Lyon

Executive Director, Former Superintendent, Principal

Morris Lyon currently is the Executive Director for Region 3 ESC in Victoria, Texas.  Morris formerly led the Division of Governance-Field Support at the Texas Education Agency where he served as Senior Director. At TEA, Morris was the Texas Blue Ribbon Schools Liaison to the US Department of Education and led the work of Board Support, Lone Star Governance, Sanction Monitoring, District of Innovation, Waivers, and Accreditation.  Morris has served 14 years as a superintendent for a total of over 20 years in educational leadership. 

He has served in many statewide organizations including the Texas Association of School Administrators, Texas Rural Education Association, Regional Education Advisory Boards, University Interscholastic League Waiver Board, and Western Governors University-Texas Advisory Board.   One of his district’s campuses was a recipient of the 2019 Blue Ribbon School for closing the achievement gaps. 

He was the 2014 Texas Rural Education Superintendent of the Year,  is the co-author of WIN Time, and currently, he is a doctoral student at UT-Tyler focusing on an EdD in School Improvement.